![Works Graphics](/design/images/works/graphics/65.jpg)
Shoezoo
#branding #illustration #photography
#branding #illustration #photography
Client:
Shoezoo — shoe store in the center of Helsinki.
Task:
Create a bright, youthful and fabulous trademark.
Design the interiors and exteriors of the store in the center of Helsinki.
Decision:
The sign of the company is built out of colorful blocks that transform into a trendy shoe.
The effective use of the blocks may be seen in the basic graphic charter.
A zoo of shoes is quite good a metaphor for the concept of the store.
We draw animal characters and dress their feet with the items sold in the store.
That is where the blocks of the graphic charter come in handy.
We end up with colorful characters that may be seen in the business cards, commercials and decorations of the store.
We shoot a photo session and design the key visual element for the opening of the store.
In addition, photos of every item for the webstore are taken.
Shoezoo — shoe store in the center of Helsinki.
Task:
Create a bright, youthful and fabulous trademark.
Design the interiors and exteriors of the store in the center of Helsinki.
Decision:
The sign of the company is built out of colorful blocks that transform into a trendy shoe.
The effective use of the blocks may be seen in the basic graphic charter.
A zoo of shoes is quite good a metaphor for the concept of the store.
We draw animal characters and dress their feet with the items sold in the store.
That is where the blocks of the graphic charter come in handy.
We end up with colorful characters that may be seen in the business cards, commercials and decorations of the store.
We shoot a photo session and design the key visual element for the opening of the store.
In addition, photos of every item for the webstore are taken.
![Works Graphics](/design/images/works/graphics/66.jpg)
![Works Graphics](/design/images/works/graphics/67.jpg)
![Works Graphics](/design/images/works/graphics/68.jpg)
![Works Graphics](/design/images/works/graphics/69.jpg)
![Works Graphics](/design/images/works/graphics/70.jpg)
![Works Graphics](/design/images/works/graphics/71.jpg)
![Works Graphics](/design/images/works/graphics/355.jpg)
![Works Graphics](/design/images/works/graphics/72.jpg)
![Works Graphics](/design/images/works/graphics/356.jpg)
![Santa`s Choice joulupukinvalinta](/design/images/works/41.jpg)
![Atlas One atlasone](/design/images/works/44.jpg)
![Infinite infinite](/design/images/works/45.jpg)
![Eco Decor ecodecor](/design/images/works/22.jpg)
![White space whitespace](/design/images/works/42.jpg)
![Malmin Korupaja OY volcano](/design/images/works/35.jpg)
![Eat Fit / Visual content eatfit_photos](/design/images/works/43.jpg)
![Digimaa digimaa](/design/images/works/38.jpg)
![Beautifill beautifill](/design/images/works/26.jpg)
![Bloks blocks](/design/images/works/4.jpg)
![Lakeland lakeland](/design/images/works/48.jpg)
![Eat Fit eatfit](/design/images/works/46.jpg)
![IPB / Visual content ipbvisualcontent](/design/images/works/36.jpg)
![Luminor luminor](/design/images/works/18.gif)
![Sukarit sukarit](/design/images/works/47.jpg)
![Grand Georgia grandgeorgia](/design/images/works/39.jpg)
![Commontech commontech](/design/images/works/37.jpg)
![Fazer longstory](/design/images/works/28.jpg)
![Lino&Alex linoalex](/design/images/works/6.gif)
![Call Sektor -characters callsektor](/design/images/works/9.jpg)
![Call Sektor callsektortelemarketing](/design/images/works/12.jpg)
![Rustravel rustravel](/design/images/works/14.jpg)
![Myrtal myrtal](/design/images/works/8.jpg)
![KK Superyachts / Monaco kksuperyachts](/design/images/works/19.jpg)
![Armada / Visual content armadavisualcontent](/design/images/works/25.jpg)
![Shoezoo shoezoo](/design/images/works/7.jpg)
![Thuya thuya](/design/images/works/21.jpg)
![Sewing School chmill](/design/images/works/52.jpg)
![FLAB flab](/design/images/works/17.jpg)
![Clinic Helena clinichelena](/design/images/works/40.jpg)
![Good Food goodfood](/design/images/works/1.jpg)
![LUNA B Yacht lunab](/design/images/works/24.jpg)
![Wine Club wineclub](/design/images/works/5.jpg)
![Gedike gedike](/design/images/works/54.jpg)
![Jarkko Koivuniemi jarkkokoivuniemi](/design/images/works/20.jpg)
![Armada armada](/design/images/works/2.jpg)
![Julia Gedike julia_gedike](/design/images/works/23.jpg)
![Victoria viktoria](/design/images/works/10.jpg)
![Book "Leave a light" book](/design/images/works/55.jpg)
![RED GLOVE BOXING redgloveboxing](/design/images/works/30.jpg)
![Hinrikus hinrikus](/design/images/works/31.jpg)
![Ö eco fashion ecofashion](/design/images/works/53.jpg)
![Radio Sputnik radiosputnik](/design/images/works/13.jpg)
![Wisima wisima](/design/images/works/27.jpg)
![Oscowood oscowood](/design/images/works/15.jpg)
![Visual Victoria Beauty victoriabeauty](/design/images/works/3.jpg)
![Santa`s Choice joulupukinvalinta](/design/images/works/41.jpg)
![Atlas One atlasone](/design/images/works/44.jpg)
![Infinite infinite](/design/images/works/45.jpg)
![Eco Decor ecodecor](/design/images/works/22.jpg)
![White space whitespace](/design/images/works/42.jpg)
![Malmin Korupaja OY volcano](/design/images/works/35.jpg)
![Eat Fit / Visual content eatfit_photos](/design/images/works/43.jpg)
![Digimaa digimaa](/design/images/works/38.jpg)
![Beautifill beautifill](/design/images/works/26.jpg)
![Bloks blocks](/design/images/works/4.jpg)
![Lakeland lakeland](/design/images/works/48.jpg)
![Eat Fit eatfit](/design/images/works/46.jpg)
![IPB / Visual content ipbvisualcontent](/design/images/works/36.jpg)
![Luminor luminor](/design/images/works/18.gif)
![Sukarit sukarit](/design/images/works/47.jpg)
![Grand Georgia grandgeorgia](/design/images/works/39.jpg)
![Commontech commontech](/design/images/works/37.jpg)
![Fazer longstory](/design/images/works/28.jpg)
![Lino&Alex linoalex](/design/images/works/6.gif)
![Call Sektor -characters callsektor](/design/images/works/9.jpg)
![Call Sektor callsektortelemarketing](/design/images/works/12.jpg)
![Rustravel rustravel](/design/images/works/14.jpg)
![Myrtal myrtal](/design/images/works/8.jpg)
![KK Superyachts / Monaco kksuperyachts](/design/images/works/19.jpg)
![Armada / Visual content armadavisualcontent](/design/images/works/25.jpg)
![Shoezoo shoezoo](/design/images/works/7.jpg)
![Thuya thuya](/design/images/works/21.jpg)
![Sewing School chmill](/design/images/works/52.jpg)
![FLAB flab](/design/images/works/17.jpg)
![Clinic Helena clinichelena](/design/images/works/40.jpg)
![Good Food goodfood](/design/images/works/1.jpg)
![LUNA B Yacht lunab](/design/images/works/24.jpg)
![Wine Club wineclub](/design/images/works/5.jpg)
![Gedike gedike](/design/images/works/54.jpg)
![Jarkko Koivuniemi jarkkokoivuniemi](/design/images/works/20.jpg)
![Armada armada](/design/images/works/2.jpg)
![Julia Gedike julia_gedike](/design/images/works/23.jpg)
![Victoria viktoria](/design/images/works/10.jpg)
![Book "Leave a light" book](/design/images/works/55.jpg)
![RED GLOVE BOXING redgloveboxing](/design/images/works/30.jpg)
![Hinrikus hinrikus](/design/images/works/31.jpg)
![Ö eco fashion ecofashion](/design/images/works/53.jpg)
![Radio Sputnik radiosputnik](/design/images/works/13.jpg)
![Wisima wisima](/design/images/works/27.jpg)
![Oscowood oscowood](/design/images/works/15.jpg)
![Visual Victoria Beauty victoriabeauty](/design/images/works/3.jpg)
![Santa`s Choice joulupukinvalinta](/design/images/works/41.jpg)
![Atlas One atlasone](/design/images/works/44.jpg)
![Infinite infinite](/design/images/works/45.jpg)
![Eco Decor ecodecor](/design/images/works/22.jpg)
![White space whitespace](/design/images/works/42.jpg)
![Malmin Korupaja OY volcano](/design/images/works/35.jpg)
![Eat Fit / Visual content eatfit_photos](/design/images/works/43.jpg)
![Digimaa digimaa](/design/images/works/38.jpg)
![Beautifill beautifill](/design/images/works/26.jpg)
![Bloks blocks](/design/images/works/4.jpg)
![Lakeland lakeland](/design/images/works/48.jpg)
![Eat Fit eatfit](/design/images/works/46.jpg)
![IPB / Visual content ipbvisualcontent](/design/images/works/36.jpg)
![Luminor luminor](/design/images/works/18.gif)
![Sukarit sukarit](/design/images/works/47.jpg)
![Grand Georgia grandgeorgia](/design/images/works/39.jpg)
![Commontech commontech](/design/images/works/37.jpg)
![Fazer longstory](/design/images/works/28.jpg)
![Lino&Alex linoalex](/design/images/works/6.gif)
![Call Sektor -characters callsektor](/design/images/works/9.jpg)
![Call Sektor callsektortelemarketing](/design/images/works/12.jpg)
![Rustravel rustravel](/design/images/works/14.jpg)
![Myrtal myrtal](/design/images/works/8.jpg)
![KK Superyachts / Monaco kksuperyachts](/design/images/works/19.jpg)
![Armada / Visual content armadavisualcontent](/design/images/works/25.jpg)
![Shoezoo shoezoo](/design/images/works/7.jpg)
![Thuya thuya](/design/images/works/21.jpg)
![Sewing School chmill](/design/images/works/52.jpg)
![FLAB flab](/design/images/works/17.jpg)
![Clinic Helena clinichelena](/design/images/works/40.jpg)
![Good Food goodfood](/design/images/works/1.jpg)
![LUNA B Yacht lunab](/design/images/works/24.jpg)
![Wine Club wineclub](/design/images/works/5.jpg)
![Gedike gedike](/design/images/works/54.jpg)
![Jarkko Koivuniemi jarkkokoivuniemi](/design/images/works/20.jpg)
![Armada armada](/design/images/works/2.jpg)
![Julia Gedike julia_gedike](/design/images/works/23.jpg)
![Victoria viktoria](/design/images/works/10.jpg)
![Book "Leave a light" book](/design/images/works/55.jpg)
![RED GLOVE BOXING redgloveboxing](/design/images/works/30.jpg)
![Hinrikus hinrikus](/design/images/works/31.jpg)
![Ö eco fashion ecofashion](/design/images/works/53.jpg)
![Radio Sputnik radiosputnik](/design/images/works/13.jpg)
![Wisima wisima](/design/images/works/27.jpg)
![Oscowood oscowood](/design/images/works/15.jpg)
![Visual Victoria Beauty victoriabeauty](/design/images/works/3.jpg)
![Santa`s Choice joulupukinvalinta](/design/images/works/41.jpg)
![Atlas One atlasone](/design/images/works/44.jpg)
![Infinite infinite](/design/images/works/45.jpg)
![Eco Decor ecodecor](/design/images/works/22.jpg)
![White space whitespace](/design/images/works/42.jpg)
![Malmin Korupaja OY volcano](/design/images/works/35.jpg)
![Eat Fit / Visual content eatfit_photos](/design/images/works/43.jpg)
![Digimaa digimaa](/design/images/works/38.jpg)
![Beautifill beautifill](/design/images/works/26.jpg)
![Bloks blocks](/design/images/works/4.jpg)
![Lakeland lakeland](/design/images/works/48.jpg)
![Eat Fit eatfit](/design/images/works/46.jpg)
![IPB / Visual content ipbvisualcontent](/design/images/works/36.jpg)
![Luminor luminor](/design/images/works/18.gif)
![Sukarit sukarit](/design/images/works/47.jpg)
![Grand Georgia grandgeorgia](/design/images/works/39.jpg)
![Commontech commontech](/design/images/works/37.jpg)
![Fazer longstory](/design/images/works/28.jpg)
![Lino&Alex linoalex](/design/images/works/6.gif)
![Call Sektor -characters callsektor](/design/images/works/9.jpg)
![Call Sektor callsektortelemarketing](/design/images/works/12.jpg)
![Rustravel rustravel](/design/images/works/14.jpg)
![Myrtal myrtal](/design/images/works/8.jpg)
![KK Superyachts / Monaco kksuperyachts](/design/images/works/19.jpg)
![Armada / Visual content armadavisualcontent](/design/images/works/25.jpg)
![Shoezoo shoezoo](/design/images/works/7.jpg)
![Thuya thuya](/design/images/works/21.jpg)
![Sewing School chmill](/design/images/works/52.jpg)
![FLAB flab](/design/images/works/17.jpg)
![Clinic Helena clinichelena](/design/images/works/40.jpg)
![Good Food goodfood](/design/images/works/1.jpg)
![LUNA B Yacht lunab](/design/images/works/24.jpg)
![Wine Club wineclub](/design/images/works/5.jpg)
![Gedike gedike](/design/images/works/54.jpg)
![Jarkko Koivuniemi jarkkokoivuniemi](/design/images/works/20.jpg)
![Armada armada](/design/images/works/2.jpg)
![Julia Gedike julia_gedike](/design/images/works/23.jpg)
![Victoria viktoria](/design/images/works/10.jpg)
![Book "Leave a light" book](/design/images/works/55.jpg)
![RED GLOVE BOXING redgloveboxing](/design/images/works/30.jpg)
![Hinrikus hinrikus](/design/images/works/31.jpg)
![Ö eco fashion ecofashion](/design/images/works/53.jpg)
![Radio Sputnik radiosputnik](/design/images/works/13.jpg)
![Wisima wisima](/design/images/works/27.jpg)
![Oscowood oscowood](/design/images/works/15.jpg)
![Visual Victoria Beauty victoriabeauty](/design/images/works/3.jpg)
![Santa`s Choice joulupukinvalinta](/design/images/works/41.jpg)
![Atlas One atlasone](/design/images/works/44.jpg)
![Infinite infinite](/design/images/works/45.jpg)
![Eco Decor ecodecor](/design/images/works/22.jpg)
![White space whitespace](/design/images/works/42.jpg)
![Malmin Korupaja OY volcano](/design/images/works/35.jpg)
![Eat Fit / Visual content eatfit_photos](/design/images/works/43.jpg)
![Digimaa digimaa](/design/images/works/38.jpg)
![Beautifill beautifill](/design/images/works/26.jpg)
![Bloks blocks](/design/images/works/4.jpg)
![Lakeland lakeland](/design/images/works/48.jpg)
![Eat Fit eatfit](/design/images/works/46.jpg)
![IPB / Visual content ipbvisualcontent](/design/images/works/36.jpg)
![Luminor luminor](/design/images/works/18.gif)
![Sukarit sukarit](/design/images/works/47.jpg)
![Grand Georgia grandgeorgia](/design/images/works/39.jpg)
![Commontech commontech](/design/images/works/37.jpg)
![Fazer longstory](/design/images/works/28.jpg)
![Lino&Alex linoalex](/design/images/works/6.gif)
![Call Sektor -characters callsektor](/design/images/works/9.jpg)
![Call Sektor callsektortelemarketing](/design/images/works/12.jpg)
![Rustravel rustravel](/design/images/works/14.jpg)
![Myrtal myrtal](/design/images/works/8.jpg)
![KK Superyachts / Monaco kksuperyachts](/design/images/works/19.jpg)
![Armada / Visual content armadavisualcontent](/design/images/works/25.jpg)
![Shoezoo shoezoo](/design/images/works/7.jpg)
![Thuya thuya](/design/images/works/21.jpg)
![Sewing School chmill](/design/images/works/52.jpg)
![FLAB flab](/design/images/works/17.jpg)
![Clinic Helena clinichelena](/design/images/works/40.jpg)
![Good Food goodfood](/design/images/works/1.jpg)
![LUNA B Yacht lunab](/design/images/works/24.jpg)
![Wine Club wineclub](/design/images/works/5.jpg)
![Gedike gedike](/design/images/works/54.jpg)
![Jarkko Koivuniemi jarkkokoivuniemi](/design/images/works/20.jpg)
![Armada armada](/design/images/works/2.jpg)
![Julia Gedike julia_gedike](/design/images/works/23.jpg)
![Victoria viktoria](/design/images/works/10.jpg)
![Book "Leave a light" book](/design/images/works/55.jpg)
![RED GLOVE BOXING redgloveboxing](/design/images/works/30.jpg)
![Hinrikus hinrikus](/design/images/works/31.jpg)
![Ö eco fashion ecofashion](/design/images/works/53.jpg)
![Radio Sputnik radiosputnik](/design/images/works/13.jpg)
![Wisima wisima](/design/images/works/27.jpg)
![Oscowood oscowood](/design/images/works/15.jpg)
![Visual Victoria Beauty victoriabeauty](/design/images/works/3.jpg)